Consulting 101

Consulting explained.

Colleague shares another Coke Commercial

Nothing says "branding" like Coca-Cola

Another great internet video from the masters... sent my way by a colleague. When I think of a corporation that gets branding, I think Coke. Classic.

-ski

Paris Hilton for President

McCain had to see this coming... but I doubt that he did.

StumbleUpon

I sent a client a link to join

"Does this have any commercial value for me as a consultant?"

Great question. Is it a fair question?

Let us do some "thinking out loud" right here in this blog... just to better understand what is happening and to help determine if in fact social media and sites like StumbleUpon are worth further exploration.

For a backdrop or framework, allow me to introduce a resource that you may not be familar with yet: Don Philabaum and his eBook, Internet Dough. Disclaimer: Don is also a client. As I have mentioned on more than one occasion, when I lack the expertise needed in most any subject, I seek out the guru holding the keys to my success in that arena. You know, the old "when the student is ready, the teacher will appear" axiom. Enter Don Philabaum to more thoroughly round out my understanding and appreciation of "Web 2.0 tools" and the use of these tools in to profit from the social media phenomenon. But I digress...




So, what does Internet Dough have to say about Web 2.0 tools? This figure from the book helps explain the difference between the old and the new internet, which is driven in great part by the tools available to the masses:


For me, one of the revelations is the shift in content from "official" sources to "personal" highlighting of official sites. Instead of using Britannica online to study the Black Rhino, Web 2.0 allows me to see what my colleagues or other mentors have discovered about the Black Rhino and what web sites gave them valuable insight.

Consider information sharing before the internet. If we both have read the same book, and if I value your opinion (perhaps as an expert in study of the Black Rhino), I would love to get my hands on your copy of that book. Why? To see what passages you highlighted!

Yes, this is a very simplistic exercise.

For me, simple is better. I can build as much complexity as necessary for any project by synthesizing components into a whole. Social media and the current web toolbox help me to do so in record time. If someone else has studied the Black Rhino in great detail, assembling a database of resources, why should I start over from scratch? Albert Einstein did not. He went out of his way to give credit to the "shoulders of giants" upon which he stood.

StumbleUpon is one of the tools to do likewise.

I hope this answers the question, does StumbleUpon have any value for consultants.


-jeff

----
Jeff 'SKI' Kinsey, Virtual Buzz Assistant
www.vBuzz.org | jeff@vBuzz.org
Cell: +1 330.432.3533 | Fax: +1 330.308.0236

Disclaimer: Don Philabaum is a client of vBuzz dot org.

tag: vBuzz.org is a member of the Throughput.us LLC organization.
©2008 Throughput.us LLC. All rights reserved.

in the beginning...

I could not have said it better

When that light goes on in your mind's eye, while pacing the floor in your office down that long hall, behind closed doors, that simply says, "Now, I know one more thing that I did not know!"

That was my reaction when I read Don Philabaum's new book, Internet Dough.

Disclaimer: Mr. Philabaum is a client. I signed up to be his personal Virtual Buzz Assistant for the roll out of his new book and the upcoming workshops, courses and webinars.

Why?

I want to make a difference in the world. This might just be one way to help fight the high costs of energy. Plus, help you create more throughput! And reduce your costs... Years ago while attending a Hilton Head/Bluffton Chamber of Commerce event, one of the other attendees commented at break (over a discussion about the large amount of traffic coming over the bridge each morning to the island), that we should stop cars once a week, and see who was driving onto the island to do a job for which someone was driving off the island to do elsewhere.

Then, perhaps they could simply switch!

It makes no sense to burn the fuel American's do commuting to and from work each day. But I digress...

Don Philabaum has expended a lot of effort on your behalf, creating a 200+ page eBook called, Internet Dough, that is quite full of great examples of strategy and tactics that most anyone serious about doing business in the 21st century (our Social Media, Web 2.0, enhanced century) should want to explore and study at some length. Did I mention the book is free?

There is an expression, "When the student is ready, the teacher will appear."

Allow me to introduce you to Mr. Philabaum and his eBook:

Internet Dough


-jeff

----
Jeff 'SKI' Kinsey, Virtual Buzz Assistant
www.vBuzz.org | jeff@vBuzz.org
Cell: +1 330.432.3533 | Fax: +1 330.308.0236

Disclaimer: Don Philabaum is a client of vBuzz dot org.

tag: vBuzz.org is a member of the Throughput.us LLC organization.
©2008 Throughput.us LLC. All rights reserved.